Uberflip Blog

The Uberflip Blog is your source for content marketing, social media, tech, and entrepreneurial insight! Our writers include experienced marketers, entrepreneurs, and social media experts.

  • The Top Hurdles to Proving Digital Marketing ROI

    The Top Hurdles to Proving Digital Marketing ROI

    Proving return on investment (ROI) in the world of digital marketing can be challenging. However, with the right tools, it can catalyze growth extensively. To start, check below. Have you...

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  • What Ice Fishing Taught Me About ABM

    What Ice Fishing Taught Me About ABM

    A couple of weeks ago, I went ice fishing for the first time. Four friends and I planned out how we’d get picked up, eat some food, and sit in a hut on Lake Simcoe for a few hours while we caught...

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  • Interview Highlights: Finding Courage in Healthcare Marketing

    Interview Highlights: Finding Courage in Healthcare Marketing

    Messaging in healthcare is all about humanity, but many companies miss the mark by not appealing to consumers’ emotions, which limits engagement and stunts campaign performance. In this...

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  • 5 Account-Based Marketing Pitfalls to Avoid

    5 Account-Based Marketing Pitfalls to Avoid

    Account-based marketing can be a treasure trove for marketing and sales teams, which explains why 92 percent of B2B marketers claim that it’s crucial to their success and great for ROI. But...

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  • How to Choose the Right Level of Personalization For Your ABM Program

    How to Choose the Right Level of Personalization For Your ABM Program

    Personalization is crucial for making a human and lasting connection. There’s a reason people enjoy thoughtful gifts over expensive ones. We like knowing that the giver put thought and effort into...

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  • 4 Best Practices for B2B Video Marketing

    4 Best Practices for B2B Video Marketing

    Despite the differences in B2B and B2C marketing, there is one key area where they overlap—both of their audiences are highly engaged with, and influenced by, video content. According to Content...

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  • Beyond the F-Bomb: Getting to the Heart of Why Content Marketing Is Broken

    Beyond the F-Bomb: Getting to the Heart of Why Content Marketing Is Broken

    Today, our CMO launches a book with a title so bold his kids can’t read it—F#ck Content Marketing: Focus on Content Experience to Drive Demand, Revenue & Relationships. As Senior Content...

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  • How to Distribute Personalized Content for Your ABM Program [cheat sheet]

    How to Distribute Personalized Content for Your ABM Program [cheat sheet]

    Creating personalized experiences for your ABM program will help you get the kind of enviable engagement from target accounts that your boss will love. (More on that here).  But how will you...

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  • The Real Reason Your Marketing Content Isn’t Converting (and How to Fix It)

    The Real Reason Your Marketing Content Isn’t Converting (and How to Fix It)

    I’ve always been a big reader. When I was younger my nose was constantly nuzzled in young adult fiction books like the “Harry Potter” series and “Perks of Being a Wallflower.” As I got older and...

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  • How to Organize Your Content for ABM

    How to Organize Your Content for ABM

    Embarking on ABM this year? Once you've chosen your target accounts and built out your tiered campaign approach, you're going to want to determine what content you have available to use in your...

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  • 7 Ways to Show Prospects and Customers You Love Them

    7 Ways to Show Prospects and Customers You Love Them

    Everyone likes to feel appreciated. It’s a shared desire. No one wants to feel like they’re just another number or another name on the call list. Making people feel special is how we build...

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  • 6 Reasons Your Content Drives Traffic But Not Leads

    6 Reasons Your Content Drives Traffic But Not Leads

    Gaining traffic might help with awareness, but when that traffic fails to generate leads, something isn’t right. Driving traffic and generating revenue aren’t necessarily the same. If you play...

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  • How to Use Personalized Experiences to Engage Sales Prospects

    How to Use Personalized Experiences to Engage Sales Prospects

    One of the most heartbreaking stats you can tell a marketer is this one: 60 to 70 percent of all marketing content goes unused. As a content marketer, it’s difficult to hear that the majority of...

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  • How to Define Your SEO Strategy

    How to Define Your SEO Strategy

    It’s no secret that SEO is a crucial part of any modern marketer’s strategy. Not to state the immensely obvious here, but search engine optimization (or rather, neglecting search engine...

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  • 5 Content Marketing Resolutions to Make in 2019

    5 Content Marketing Resolutions to Make in 2019

    A new year is on the horizon, and with it, the desire to be our best selves. While that can mean buying a gym membership or kicking off a juice cleanse, don’t leave your content strategy off...

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  • Creating an Accessible Content Experience for All

    Creating an Accessible Content Experience for All

    Did you know that 15 percent of the world’s population live with a disability? These disabilities include physical, hearing, vision, speech, and cognitive. They can severely impact the way...

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  • 6 Holiday Video Concepts You’ll Want to Steal

    6 Holiday Video Concepts You’ll Want to Steal

    They say imitation is the sincerest form of flattery. But the truth is there are very few brand spankin’ new ideas, especially easy-to-execute B2B marketing ones. And when it comes to creating...

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  • How Top-Performing Marketers Drive Success with Content Recommendations

    How Top-Performing Marketers Drive Success with Content Recommendations

    Surprise—not everyone wants the same thing! I guarantee the last time you went out to eat at a restaurant with a group of people, not everyone ordered the salmon. So why are you serving up the...

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  • Three Ways to Use Personalized Destinations for Your ABM Campaigns (Without Getting Too Creepy)

    Three Ways to Use Personalized Destinations for Your ABM Campaigns (Without Getting Too Creepy)

    Most modern marketers understand that account-based marketing is now an essential strategy for effectively reaching and engaging with target accounts. But personalization at that scale can be...

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  • 10 Things Our Marketing Team is Thankful For

    10 Things Our Marketing Team is Thankful For

    Thanksgiving can be a time of overindulgence (who doesn’t love turkey, and stuffing, and pumpkin pie?), but it’s also a great excuse to come together as a family and reflect on what we have to...

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